How do you bring them off the sidewalk and into your retail store? From apparel and cosmetic retailers to pharmacies and car dealerships, the leading method used today is printed posters. Despite their popularity, posters are static and not particularly noticeable. Unlike posters, LCDs deliver dynamic, eye-catching content which can be updated regularly, but one limiting factor with this technology has always been brightness. Most of the displays we view in public spaces are simply not bright enough for the application. With brightness ratings as high as 7,000 nits, DynaScan displays are ideal for installation in bright locations, such as storefront windows—even those in direct sunlight—and are able to overcome the competing ambient light.